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Head of Design & Product Strategy
Consulted on product strategy, design systems, and end-to-end UX across student journeys, admin tools, and internal CRM systems across mobile and web platforms.
- 65% → 8% drop-offDramatically reduced drop-off rates across a critical admission funnel through systematic UI improvements.
- 92% success rateOptimized user flows and component consistency to drive higher admission outcome success across the platform.
- 5K+ studentsSupported thousands of applicants through a scalable, system-driven product ecosystem.
- 100+ universitiesDesigned seamless experiences representing major global institutional partners.
What I owned




